To increase your success in influencing readers, ensure your writing is:
RELATABLE: written in a way that readers can identify with the writer, the story, or the concept presented
ASPIRATIONAL: appeals to America’s promise of equality
EDUCATIONAL: contains one gender equality fact that is objective and not arguable
INCLUSIVE: readers should feel the letter is for them / impacts their life
ACTIONABLE: ends on a hopeful/optimistic note + call to action
Bonus points for humor and/or a key quotable line that can be shared on social media!
To increase the likelihood of publication, consider writing about current events or a recent article. Also, please be sure to match the length of your communication to your audience:
Writing Prompts: Write4Rights campaign has writing prompts here
Work with an Editor: Send a note / copy to editingteam@pm.meand our writing team will be happy to help!
Check the Length:
Letter to editor: usually 150-400 words, check the publication for guidelines
OpEd: usually 450-750 words, check the publication for guidelines
Journal article: starts around 1,500 words, check the publication for guidelines
Note to an elected official: can be as short as a sentence or two, or longer like a letter to the editor.